The paradigm of luxury has surely evolved as it no longer restricted to good infrastructure, locality, and connectivity. With the rise in the population of HNI's, India is gaining stature as an economic power, thus encouraging higher stakes in the luxury housing segment. According to Knight Frank Wealth Report 2019, India has observed a sharp rise of 116 per cent in billionaire population between 2013 and 2018 and the 39 per cent growth is expected in the next five years. Also, due to various relaxation in business establishment procedures along with the ease of doing business (EoDB) in India, several international players and MNC's have been seen making their way in the Indian market. This development is one of the major reasons for the upswing in the demand of luxury houses.

Let's have a look at the changing dynamics and study some of the reasons leading to the rise of branded luxury residences in India.

Amalgamation of luxury with aesthetics

Technological advancement has paved way for ultra-luxe residences. Artificial Intelligence, be it in form of Alexa, Echo Dot, or other home security appliances, has Luxury apartments changed the cultural attitude of the expanding Indian consumers. Moreover, the incoming of international designers has changed the outlook the end-users have towards luxury. Branded luxury residences now include the finest accoutrements, wall artwork, luxe bathroom fittings, Italian flooring, and centrally air-conditioned towers with electronic access control, 24 X7 gymnasium, swimming pool, and dedicated concierge services.

Today's high-end consumers have started putting in efforts and money to decorate their homes with great design. They don't mind investing in a property that has all the functionalities well suited to lead a luxurious life. The luxury apartments in Hebbal have everything one needs to lead a luxurious life in the heart of the city. Every element in the house is a piece of art. Be it the trademark chandeliers or the creative wall papers, premium residences by this design maestro is a luxury in itself.

Exclusivity

Makers of branded luxury residences now offer personal customization to their buyers. Premium buyers are on the lookout for a home that satisfies their fondness for luxury living.

Global status and brand value

The Indian consumer has become brand conscious. With more income in hand, buyers love to flaunt their style using luxury brands as a medium. Reputed real estate developers have well understood this need and dependency, and have started partnering with international designers to build dream homes suited to meet the demands of high-end users in Bangalore.

Going by the current trend, the fate of branded luxury residences seems positive. The growing demand is forcing top real estate developers to swiftly cater to this emerging trend by launching new housing projects in Hebbal, Bangalore that match international standards in relation to lifestyle, interior decoration and architectural aesthetics.